Hi, I'm Beth. Here are some things about me:
I’m an award-winning Group Creative Director based in NY. I love putting in the work, coming up with ideas, telling stories and mentoring creatives. I’ve done some fun stunt-y stuff and I’ve done global campaigns. I’ve worked with 10k budgets and 10mm budgets.
My work has been acknowledged by: The Clios, The One Show, The Webby Awards, ADDY Awards, AICP Awards, Caples International Awards, FWA Site of the Day. I had the recent honor of serving on the Interactive jury of the 101st Annual ADC Awards. I was also asked to be a host for the event.
I’ve made people laugh and cry and cry-laugh. Someone on the internet said that the Invisible Labor film made them ugly-cry, so there’s that.
I accidentally started a rap feud that involved Azealia Banks, Iggy Azalea, Action Bronson, Q-Tip, Solange Knowles, the hacker group Anonymous and more. It made a few headlines:
Billboard / MTV / Fader / Fact Mag / Uproxx
My most demanding (and amazing) clients are my twin daughters, Ayla and Simone.
Group Creative Director
Mekanism| NYC: June 2020 - November 2023
Peloton, i-Health, Tons of New Biz
Creative Director
VaynerMedia| NYC: September 2017 - March 2020
Pepsi Global, Roc Nation, Maxwell House, Diageo, JBL,
Associate Creative Director
Ogilvy & Mather | NYC: June 2014 - September 2017
American Express, Jagermeister, UPS, Gerber
Associate Creative Director
TAXI | NYC: April 2013 - May 2014
Ad Council, Audible, Capitol One, Gevalia, Mohegan Sun
Senior Copywriter
BBDO | NYC: August 2009 - May 2013
AT&T, The Economist, J&J Baby, GE, Gillette
Copywriter
McCann Erickson | NYC: May 2008 - July 2009
Budget Rental Car, L'Oreal
101 The AdSchool | NYC: April - November 2007
SVA | NYC: June - July 2006, August - October 2006
SUNY Binghamton | Binghamton, NY: September 2001 - May 2005, Bachelor of Arts, English Literature & Rhetoric